About Us
Rooted in Preston. Reaching Everywhere.
Our Story
From Lancashire to everywhere
Marshmallow Marketing was founded in 2016 with a simple belief: that small and medium businesses deserve the same quality of marketing as the big brands. Based in Lancashire in the heart of Preston, we've spent the past eight years helping local businesses across Lancashire and increasingly across the UK grow through creative, integrated marketing.
In 2024, we took a leap. Rather than just using off-the-shelf AI tools, we began building our own AI-powered marketing platform. It started as an internal toolkit to make our team faster and sharper. Now it's central to everything we do from generating content briefs to analysing campaign performance.
Today, we're proud to be one of the few agencies in the North West that can truly call itself AI-first. Not because AI replaces what we do, but because it amplifies it, letting us deliver better results, faster, for every client we work with.
Our Values
What drives us
Human-Led
AI is our tool, not our replacement. Every strategy, every campaign, every creative decision is made by people who care about your success.
Data-Driven
We don't guess, we measure. Every decision is backed by data, every campaign is tracked and optimised, and every result is transparent.
Relentlessly Creative
We push boundaries and challenge conventions. Ordinary doesn't cut it, we aim for work that's bold, distinctive, and impossible to ignore.
The Team
Meet the people behind Marshmallow
Liam Marshall
Creative Director
As Creative Director at Marshmallow Marketing, Liam leads the development and delivery of compelling multi-channel campaigns that help local businesses grow and thrive. With a background in marketing, journalism and content creation spanning over thirteen years, he blends creative strategy with hands-on execution, and a deep passion for what AI can bring to the table.
Adam Ellis
Director
Adam is responsible for finance and the day-to-day operations of Marshmallow Marketing, helping support both Liam and Reece while keeping the business running smoothly behind the scenes.
Reece Woodhams
Technical Director
Reece leads the technical direction of the platform, helping shape the systems, integrations, and product foundations that keep Marshmallow's AI-first tools robust, reliable, and ready to scale.
Want to meet the rest of the Marshmallow squad?