If you believe blogging is just for telling the world about you and your hobbies, yeah, your wrong!
Blogging is the ultimate marketing tool. Good content drives traffic to your website, fills your sales funnel and of course brings you new customers. No business is immune from this.
Loads of companies that I have had the opportunity to work alongside amongst many I haven’t, take the line “constant content means more traffic” literally, content curated for content’s sake. In the increasingly competitive environment such as the internet, it’s a waste of your time and but most importantly your employers time.
To effectively help businesses, you need to analytically produce high-quality content that is relevant and of course SEO friendly that adds more value to that of your competitors.
Sounds like I’m are asking a lot doesn’t it? I assure you I’m not! It’s 2018, bloggers should focus their blogs with a marketing angle to stand out from the crowd whilst meeting business goals.
We have compiled a list of 5 effective marketing content curation tips for 2019.
Keyword Research
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All content curation should start with keyword research. Deep down you already know this. But tend to ignore this crucial stage. Don’t skip the keyword research stage, this will form the foundation of your curation and will provide you with a vast amount of ideas for your blog schedule.
You should begin your research by finding related keywords and analyse their respective volume. For the best results, try to achieve a balance of keywords that have higher searches and low competition. This gives you a strong indication of what potential customers are searching regularly and other that sites don’t rank highly for. Take this opportunity to get a head start.
You will find that there is often a link between longer keywords, lower competition and difficulty. Focus your efforts on the long-tail keywords. The conversion rate for long-tail can be higher due to longer search phrases require higher intent. This allows content curators to offer a more relevant and specific solution for what the customer is searching for.
A great way to utilise keywords this way is to analyse questions related to your target keyword, then provide a solution to that specific question. The added benefit to this is being able to solve problems and increase your chances of achieving google featured snippet!
There a vast choice of tool available for keyword research that enables you to target your content. I like to use google keyword planner. Once you’re prepared and armed with your list of keywords its time to look at topic research.
What Topic?
Now that you have your keyword list at the ready, its time to dig a little deeper, explore your topic of choice, write a draft and add the perfect headline. Don’t take your eyes off the competition!
Forums like Quora provide you with autocomplete suggestions when utilising the search function. This allows you to find topics that people are actively interested in and searching for. This is not only one the most comprehensive list of real questions and problems, the data provided allows you to create relevant content with the best headlines all from using topical questions.
Making the most of google trends is a great way to keep up with the latest trends around your keywords. Once you feel inspired to get creative, its time to create that awesome content.
The Content
Perfectionist paralysis is real, this is where people feel both apprehensive and enthusiastic, never knowing how their article is going to perform, are readers even going to engage? To avoid this you should get as much information that is available on the topic. This will give you that extra boost for your stride.
The main reason for this is that when a user searches they expect a certain depth of analysis. If you don’t meet their requirements or expectations, your bounce rate will be high. Of course, you have already researched your competitors, find out what works for them. Do it better!
The Structure
Build the structure of your posts using the list of keywords from earlier. The H1 title should contain a keyword with the highest search volume, H2 should contain a long-tail keyword with lower volume and a H3 title with a precise keyword with an even lower search volume.
Once the structure is prepared and ready to go writing your content becomes easier and more keyword focused. Its time to optimise your content.
Content Optimisation
You can’t rely on your creativity alone. If you want your content to truly get the attention it deserves, basic search optimisation is essential if you are wanting you and your content to be found.
There are tools available to help check how optimised your content is, even before you publish. One of the available tools you can use is Yoast Real-Time Content Analysis.
This tool analyses the SEO friendliness based on your keywords and offers recommendations for improvement and optimisation.