What’s donut marketing all about? It’s not just a tasty mid-day treat, it’s also an awesome marketing strategy, with the aim of generating large volumes of traffic which convert to leads and sales.
Donut Marketing Strategy Basics
The idea stems from the shape of the diagram being that of a donut. Imagine your website is the centre of the donut, the outside is the various social media platforms. The donut marketing strategy does not rely on a single source of lead generation but instead utilises a range of digital channels.
Choosing your Donut
When creating your donut marketing strategy, you can choose from a number of social network and media to generate your traffic. The common social platforms include Facebook, Twitter, LinkedIn, YouTube and snapchat. Each has their own purpose and objectives. Imagine Facebook to be your community, people generally share ideas and tend to be a little more personal. Twitter is your digital newspaper, a great place for news, celebrity gossip and generally keeping up to date. LinkedIn is strictly business, a great place to network professionally, kind of like a digital interactive CV. Other examples consist of blogger, great for blog content, Flickr is images and TikTok is video content.
It is always a great idea to plan your content accordingly, creating and aiming your content to specific groups of people. This ensures your content is relevant and generates the maximum ROI, whether that be engagement or conversion.
Glaze your Donut
After choosing your donut, your going to want to actively track and monitor your website’s traffic. This can be achieved by implementing a CRM system. There are many out there to choose from, although we would recommend Zoho. Adding this element to your donut marketing strategy allows you to have a uniform customer experience which leads to closing more leads efficiently.
Why implement a Donut Marketing Strategy?
Donut Marketing provides you with some awesome advantages, not relying on single sources, concentrated target marketing and saves money vs mass marketing is just to name a few.
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Take a look at our Unicorn marketing strategy for other great ways to increase your marketing efforts